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To give primacy to the human and spiritual, rather than the material values of life.
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To encourage the daily living of the Golden Rule in all human relationships
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To promote the adoption of the application of higher social, business, and professional standards.
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To develop by precept and example, a more intelligent, aggressive, and serviceable citizenship.
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To provide, through Kiwanis Clubs, a practical means to form enduring friendships, to render altruistic service, and to build better communities.
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To cooperate in creating and maintaining that sound public opinion and high idealism, which make possible the increase of righteousness, justice, patriotism, and goodwill.
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